OPTIMIZING THE SOLUTION OF AD HOC QUERIES IN ENTERPRISES WITH GEO-ANALYTICS DATA THROUGH WEB SERVICES

This paper examines ad hoc analytical research in the context of the IT industry, highlighting its negative impact on work processes and frequently adopted countermeasures. Among them, the poor scalability of labor efficiency of departments conducting such research and web services as the means of combating it by automating part of the tasks are emphasized. Using the example of geoanalytics, which is in high demand in the current market conditions, the most popular existing web services for working with geodata are presented and their main drawbacks are discussed. Finally, the paper proposes a methodology for developing an internal corporate geoanalytical web service that eliminates the identified limitations, and outlines the prospects for transferring this experience to other domain areas.